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 .............................................................................................. Você está em »» : Início :: Publicações ::: Visual Reference Pub. :::: Books A .. C |
172 pages |
American Graphic Design Awards No. 1
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American Graphic Design No. 1 showcases
nothing less than the best of graphic design, the power of communications,
and the remarkably broad range of projects, clients and venues that creative
professionals touch. In this 172-page book, lavishly illustrated with over 750 color photos, you will see the ultimate of top graphic design efforts chosen from the 11,000 entries submitted to Graphic Design: usa magazine which conducted this awards program. All aspects of graphic design are presented
conveniently grouped by category: advertising, books, catalogs,
letterhead/stationery, packaging, posters, Internet/interactive, and many
others. There are over 100,000 graphic design
professionals in the US working at design firms, advertising agencies,
corporations, publishers, and various other institutions and organizations.
This book dramatically illustrates the best work from the graphic design
profession; a profession that is growing with energy and intelligence;
interpreting and shaping commerce and culture. |
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Brandstand: 10 Strategies That Work To
Build Retail Brandwidth
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Specialty, department and discount/off-price
stores, e-tailers, designers, manufacturers and shopping malls are all
waging branding wars with a vengeance. And, these major retailers now look
to the power of branding in every form as their most potent and important
strategic asset. Brandwidth is the term the authors of this "what
works" book use to define the multi-media aspects of retail brand
building. Brandstand examines 10 brand strategies used by innovative marketers and explains and redefines the industry's buzz words: Brand Awareness; Brand Image Positioning; Spiral Branding, Attributes, Benefits, Commitments, Destination Branding and Experimental Branding; Brand Associations, and more. Brandstand is a book of 35 case studies
with hundreds of visuals and in-depth reportage. Best Buy o Bruno Magli o Burjurman Shopping Center o Cartier o Create & Barrel o Columbia Sportswear o Container Store o Donna Karen o E-Luxury o Ethan Allen o Etro o H & M o Harrod's o Hart Shaffner & Marx o Henri Bendel o Hermes o Holt Renfew o Kate Spade o Keds o Laura Of Canada o Macy's West o Mansour's o Marsh Supermarkets o Marshall's o Men's Wearhouse o Mexx o Office Depot o Pacific View Ventura o Park Royal o Saks Fifth Avenue o Sephora o Talbots o Target o Tyson Corner o Wolford In Brandstand the top marketing pros from these successful companies share with you what really works for them in the managing of their brand(s). You get first-hand knowledge about their objectives, strategies and execution. We show you the creative efforts they use to communicate the branding story, with over 500 full-color visuals. Brandstand is a book filled with real
insights and hundreds of ideas that you can use in your own business to
build and maintain retail brand equity. |
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176 pages |
Cafes & Bistros
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Today's casual lifestyle has been the catalyst
to the proliferation of more informal environments for dining. Suddenly,
everywhere, we see cafes and bistros. Many so unique and creatively designed
that they deserve a reference vehicle all their own: thus, this exciting new
book, Cafes& Bistros. We've selected 80 innovative installations to demonstrate the creativity and variety of both architectural design and interior design that provide unique and inviting dining surroundings. Over 300 beautiful color photographs illustrate a cross-section of cafes and bistros which are so artful, they actually rival the aura of some of the famous four-star restaurants. The spectrum of design runs from
ultra-contemporary slate, steel and glass to brick-exposed walls in
warehouses and old historic buildings. They're eclectic... and ethnic... and
elegantly embellished. Some of these mini-eateries are free-standing; others
are installed in shopping malls or as part of a destination locale. We
spotlight coffee environs where stacks of local newspapers accompany the
cappuccino. At a ê50s-style-diner, the retro counter and stool make dining
a nostalgic event. And how about stylish banquettes in a "takeout"
shop. Even bakeries and delis have caught on to the artful addition of
stylish tables, lighting and decor to turn these ordinary food retailers
into extraordinary bistros. We'll take you to Alaska where artifacts from an archaeological dig add mood to the casual menu of Alaskan fish and game. And we'll visit a mini-food court in an Atlanta mall which attracts shoppers with its neon and '50s attitude. At a fashionable department store in Brazil, we'll show you why shoppers linger (and shop) a little longer thanks to the creative flair of the inviting mezzanine bar. And imagine going all the way to Rome to find an eatery designed to capture the essence of New York's "Little Italy," complete with fireplace and bandstand. Whether your profession involves you in
interior design or architectural design of establishments... or if the world
of food and restaurants is your metier, this is a reference book that
belongs in your library. |
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176 pages |
Cafes & Coffee Shops Nº 2
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Cafes & Coffee Shops No. 2 explores and
reveals the vast and exploding area of casual and informal dining. With over
70 projects designed by leading architects and designers in the U.S.,
Canada, Europe, South America and Asia, and more than 250 full-color
illustrations, you will see the newest concepts, the newest trends and
directions, the avant garde and the retro, in casual and fast food service
and food presentation. For the reader's convenience, the book is divided into three major areas: Cafes/Grills and Pubs; Diners, Coffee Shops & Houses and Espresso Bars; and Fast Foods, Food Courts and Cafeterias. Throughout the book the reader will find certain "design truths" self-evident: open kitchens are "in" as are healthy and freshly prepared foods. With all the new materials and technologies
available, we still have a strong "retro" pull; we look for the
warmth, comfort and convenience of "the good old days" and
"comfort foods" like Mom used to make, are back on the menu.
Today's consumer is more sophisticated and also has more "global"
tastes and is only too willing to try all kinds of foreign and exotic foods.
Fast foods now include Hawaiian/Mexican tacos, Louisiana Po' Boys, Asian
Night Market foods, gourmet wraps, and so much more. In keeping with the strong trends, we are showing the new look in food courts. Not only in malls and shopping centers but in industrial complexes, in retail operations and in colleges across the country, we are experiencing an upgrading, an upscaling, and a more varied menu being offered in warmer and friendlier settings. Cafes & Coffee Shops No. 2 highlights
what is happening now in this exciting and ever-developing food service
area. It has been written and edited by Martin M. Pegler who has also
written the recently published Gourmet & Specialty Shops, Cafe Design,
and Entertainment Dining. |
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176 pages |
Cafe Design
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Cafe Design brings together 60 fresh design
solutions for cafes from Seattle to London with themes that vary from the
romantic French 75 in Laguna Beach, CA, with its turn-of-the-century
Parisian flare, to Ben's Kosher Deli, a New York eatery with a prominently
lit canopy and touches of Yiddish humor, to the Coyote Grill in Scottsdale,
AZ, Dick Clark's A B Diner in Illinois, and Toon Lagoon Comic Strip Cafe in
Universal City, FL. Edited by Martin M. Pegler, longtime expert in the field, this 176-page book with 250 full-color images, shows you how the design of Abacus in Dallas complements the "fusion cuisine" through an exhilarating integration of food, art and architecture. Another "in" spot featuring a fusion menu is Cantaloup in Sao Paulo, Brazil, where a central skylight floods the space and lights up the happy yellows, golds and peach tones used throughout. See how a rehabilitated shell in
Philadelphia's historic section became Fork, a restaurant that reflects the
area as an artists' community with a creative menu to match. Momo's in San
Francisco, across from the New Pac Bell Park, is "the quintessence of
both a high class restaurant and genteel men's club" with a scheme
suggesting the Arts & Crafts movement. Come and join Mr. Pegler as he explores the
newest and most creatively designed and conceived cafes from all corners of
the world. It is a tour that will delight all your senses. |
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224 pages |
California Graphic Design
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The state of California has always attracted
designers of outstanding stature. Their high standards, original solutions,
their creative leadership in the design community, their playfulness with
ideas has made them the country's leaders in the new design revolution.
Their continuing high standards and creativity are the basis for this book. The vast variety of visuals solutions, the broad spectrum of styles, techniques and creative problem solving ideas make this one of the very best collections of graphic design available today. Featuring the newest and the best designers in the state of California, this assembly exhibits the style, taste and sophistication inherent in this exciting state. Design portfolios from 28 top design firms
are represented in California Graphic Design. You'll be inspired as they
explore all aspects of the design experience. Some are recognized giants,
some are hot new houses, all of them are first rate. Each provides a statement of purpose and in eight full-color pages exhibit the most current of their design solutions. Every aspect of graphic design can be found in this volume: annual reports, logos, package design, exhibits, book and editorial design, advertising, signage and corporate identity. This book inspires and stimulates through
the talents of the very best California designers. It gives a very clear
idea of the breadth and eclectic nature of California design. |
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176 pages |
Christmas Advertising, Marketing &
Display
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Christmas is the time to sparkle and shine at
retail. This pivotal selling season always brings out the best window
displays and marketing promotions. And, while merchandising for Christmas is
critical, nothing else dramatically impacts a successful season as much as
these display and marketing ideas. What are other stores-many just like yours-doing to capture those all-important holiday dollars? What strategies are they using? What kind of advertising are they doing and where are they doing it? What kind of specialty catalogs are they doing? And, what about their promotional efforts? You'll find the answers to these and many other questions in Christmas Advertising, Marketing & Display. This book is divided into two sections. The first section gives you the best-kept
"secrets" when it comes to wondrous window displays and interiors.
Martin M. Pegler, the renowned authority in the field of visual display,
takes you on an exclusive tour of the world's best window displays. In
beautiful, full-color pages, you'll see more than 200 photos and read what
luxury stores such as Bergdorf Goodman, Neiman Marcus, Escada, Loewe, and
many more are doing to make Christmas a successful selling season. The
second section gives you the inside look at how retail stores and shopping
centers around the world have prepared for the holidays. Go behind the
scenes with the editors of Retail Ad World and learn how top retailers are
enhancing their image and attracting customers to shop with them all through
the holiday season. You'll read about The Disney Store, FAO Schwarz, Gucci,
Kenneth Cole, Henri Bendel, Barney's New York, Banana Republic and many
others, and learn how the majors gear up for the holidays. Plus, you'll
visit and read about how the most fashionable shopping centers like The
Gardens, Plaza Las Americas and The Plaza & The Court at King of Prussia
get customers in the mood for holiday spending. Christmas Advertising, Marketing &
Display is a must-see, must-read chance to learn about and review all the
magic of Christmas, both in the US and abroad. This is a splendid book; an
important Christmas compendium of vital information that no retailer should
be without. |
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176 pages |
Contemporary Exhibit Design
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Commercial and trade show exhibits are more
than merchandise showcases. A trade show exhibit must do more than provide
an environment for the product's presentation. The total design has to sell
the brand name and brand image of the firm exhibiting. This book features over 60 different exhibits and 250+ color photos, the work of top exhibit designers. Many are prize-winning exhibits selected from trade show venues across the U.S. The book is divided into section predicted
on the square footage starting at 300 sq. ft. and going up to 45,000 sq. ft.
The exhibits are representative of industries as varied as clothing, sports
gear, automobiles, computers/electronics, home and building supplies,
entertainment, insurance, banking, and many others. When possible, exteriors and interiors are
pictured so the viewer can appreciate the design and space utilization . . .
and see how the specialized designers have used signage, color, light,
animation and decorative props to make their exhibits
"shopper-stoppers" in the world of Show and Sell. |
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540 pages |
Corporate Interiors No. 4
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Corporate Interiors No. 4 showcases exciting
new work by some of the leading architects and interior designers serving
many of the nation's top businesses. Its lavish, four-color pages are like a
personal guided tour of corporate America, depicting over 200 projects with
over 1,000 color images from 64 design firms. Corporate executives and their
architects and interior designers will find this an excellent way to assess
how both blue-chip corporations and Internet-based start-ups are coping with
the opportunities and challenges of the global economy, the information
technology explosion, and the deregulated marketplace. There's much here to surprise and inspire. For example, Conde Nast, publisher of Vogue, Architectural Digest, Vanity Fair and The New Yorker, shows how to combine glamour, utility and brand-building in its new, sleek and environmentally responsible New York headquarters. The corporate world meets the Internet at the offices of e-business consulting firm Diamond Technology Partners in Chicago, where computer hardware looks like jewelry in an environment of bird's-eye maple, granite, lacquer, stainless steel and glass. NeoPoint, a wireless communications company, has developed a bright and funky workplace with "Think Tanks" featuring lounge furniture, coffee bars and other enticements for bright young techies in San Diego. The B.F. Goodrich Company keeps everyone
informed in its Charlotte, NC aerospace division by grouping conference and
training facilities around a stunning, modern three-story atrium of glass,
steel and stone. And for something truly different, try "Joe's
Garage," a former parking structure in Tustin, CA where a successful
businessman houses his vintage car collection as well as his company's
office and special events facility. Organized alphabetically by design firm,
Corporate Interiors No. 4 is user friendly, with each project indexed for
easy reference. Corporate executives and architects and interior designers
serving the corporate and institutional world will find exciting new ways to
approach their work, from the elegant executive suite to a vibrant former
warehouse for an Internet enterprise. Other books in the series. |
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