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 .............................................................................................. Você está em »» : Início :: Publicações ::: Visual Reference Pub. :::: Books T .. Z |
330 pages |
Urban Spaces No. 2
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This In less than two years since our first
Urban Spaces volume went to press, hundreds of excellent urban spaces have
been completed, and hundreds more proposed. The universal appeal of spaces
where people can gather continues to generate new parks, plazas, lobbies,
atriums, and malls. Both public and private clients are investing in
creative urban spaces. The Urban Land Institute has again cooperated with Visual Reference Publications to produce this second volume showcasing urban spaces created by leading architects, landscape architects, urban designers, and planners. Urban Spaces No. 2 is a lavishly
illustrated, thoughtfully annotated tour of diverse projects throughout the
world. John Morris Dixon, FAIA, long-time Chief Editor of Progressive
Architecture magazine, explains the chief design challenges and
accomplishments of these outstanding projects. As you travel through these superbly printed color pages, you will gather invaluable insights in the planning and design of such public spaces as the Civic Plaza in Phoenix, Gantry State Park in New York, and Paseo del Alamo in San Antonio. You will visit public facilities such as the Orlando International Airport and the Long Beach Convention Center in California; retail environments such as the Galleria at Roseville in California and the Park Meadows Retail Resort in Colorado; business complexes such as the 3M Headquarters in Mexico, Sears 2000 in Chicago, and the Conde Nast Building in New York; planned communities such as Narragansett Landing in Rhode Island, the Lake at Las Vegas in Nevada, and Middleton Hills in Wisconsin. Going abroad, you will explore Scienceland in Shanghai, Cavendish Square in Cape Town, and Warringah Mall in Sydney. Urban Spaces No. 2 will be an invaluable
reference for clients, public officials, building committees, and
professionals who are responsible for the planning, design and construction
of urban developments of all kinds. It will warrant a position of prominence
on any architecture, design, planning, real estate, or development
bookshelf. |
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200 Pages |
US Ad Review 10th Anniversary Book
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US Ad Review marks its first decade of
publishing with a unique 200-page retrospective 10th Anniversary Edition-a
must-see, must-read reference tool for anyone who wants to stay current with
the best of the best in American print advertising. US Ad Review's 10th
Anniversary Book is a comprehensive compilation of the most notable,
full-color print ads, complete with creative credits, from the '90s and the
year 2000. You'll view over 600 ads, divided into l9 categories, with full
cross-indexing, from Beer/Wine/Liquor/Tobacco to Fashion/Accessories/Shoes
to Public Service/Retail/Christmas. In selecting the book's ads, the editors
have given careful consideration as to whether a particular ad, if run
today, would still be considered one of the best in its product category, or
whether it is notable simply for historic reasons. With lavish photos and
quick-read editorial, this book proves creativity is alive and well ... but,
that there's always something to be learned from the past. US Ad Review's
10th Anniversary Book is an unparalleled source of information and visual
delight that will stimulate your thinking, spark your creative juices and
keep you ahead of the rest of the creative pack. :: Para obter mais informações sobre esta publicação, clique aqui :: |
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176 pages |
Visual Merchandising No. 2
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Visual presentation of merchandise has been
expanding not only in its forms in stores and windows, but into new and
different retail establishments as well. Visual Merchandising No. 2 highlights the winners of VM+SD magazine's International Visual Merchandising competition and captures, in more than 300 full-color photos, this new collection of excellent in-store merchandising designs. Compiled by the editors Of VM+SD, this book
features the latest trends in store windows, point-of-purchase
merchandising, signage and more. The categories include: Christmas and
seasonal promotions, lifestyle stores, home furnishings, single
presentations, apparel departments and accessories. Judged by top professionals in the visual
merchandising and store design fields, this is the best source of store
designs and displays available. |
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160 pages |
What Works in Fashion Advertising
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What works in fashion advertising? Messages
that work to build brands and increase customer loyalty must be part of
every retailer's strategy in today's competitive marketplace. What Works in Fashion Advertising takes a provocative and critical look into what the message is communicating. Chapters are divided by merchandise category with the ads selected for what can be learned from examination of their marketing objectives, creative strategies and tactical executions. More than ever, producers and retailers of fashion must now share information that enables them to better understand consumer behavior. They need to know what works (and what doesn't work) to connect with the values, attitudes, and lifestyles that influence why people buy. The editors, Prof. Peggy Fincher Winters,
Dr. Arthur Allen Winters, and their Telefashion Group, are educators and
consultants who have made substantial contributions to the international
forum for the exchange of ideas. Their focus is on consumer-driven strategic
planning, based on segmentation research, integrated marketing and
customized communications for a global fashion industry. They are members of
the Advertising and Marketing Communications Dept. of the Fashion Institute
of Technology in New York. |
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176 pages |
Winning Shopping Center Designs No. 7
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This handsome volume that celebrates
excellence in design and development continues ICSC's invaluable service to
the shopping center industry by recognizing achievement and providing
inspiration. It links design and development excellence on the one hand, and
commercial success on the other, sending a very powerful message: we can all
gain from a job well done! Types of centers featured among the honorees range from theme and festival centers to neighborhood fashion and specialty centers; from community power centers to super-regional centers. Winning Shopping Center Designs is a
stunningly beautiful collection of architectural photography illuminating in
gorgeous color how the best in the world of design and construction worked
their magic. Before and after photographs capture the vividness of the
transformations that have taken place, while illustrative text and
dimensions tell the real story of how savvy marketing, plus today's
technology, materials and processes, combined with highly creative problem
solving, time and again overcome obstacles to achieve impressive shopping
center results. Surely a celebration of creativity, this volume is also an
eminently practical "how to" resource book. Learn how an Australian center employed sophisticated market research to overcome an unwelcome "touristy" image. How a California city once leery of development came to embrace a center. How an Ohio center linked the technologies of modern retailing to the reassuring image of a nostalgic, bygone era. And, how an Argentine center reclaimed a 1936 building and put to use its soaring 250-foot columns and vaults. This volume spotlights the accomplishments
of these noteworthy centers, so that the shopping center industry can share
in the joy of their successes, learn from them and mutually profit from the
best that's going on in the industry. |
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200 pages |
You Are Here: Graphics That Direct, Explain
& Entertain
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This book brings together the seemingly
disparate environmental graphic design solutions. Presented is a compilation
of winning environmental graphic design projects from the annual competition
by the Society for Environmental Graphic Design (SEGD). The categories
include business environments, healthcare and institutional environments,
leisure facilities, retail and service environments, urban and temporary
environments, educational and cultural environments, concepts and student
works. What all of these have in common is the need for users to find their way, understand and enjoy the particular environment. You Are Here is a massive resource of over
400 full-color photos of more than 100 award-winning environmental graphic
design projects. This is the most comprehensive and up-to-date resource of
environmental graphic design projects ever published. |
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